Some customers have expressed a concern that prices on my store are in Euros and not Dollars. The reason for this is simple. I am based in the Republic of Ireland, and our currency here is Euro. Euro is legal tender here, and so that is why I sell my products in Euro.
Why not just add dollar prices?
Some people have also asked why not just add dollar pricing? There are ways that I could provide an estimate of the price for items on my store in dollars, but it's not that straightforward. Doing so would at best be an estimate. These add-ons to the eCommerce platform that I use work by taking the current exchange rate, and using that to base the dollar price on. However, exchange rates differ based on who is doing the conversion, and so your credit card may give you one rate and PayPal may give you another.
Because of this discrepancy, some people may suspect foul play when they see that the price they're actually charged would be different from the estimate, and so that is why I have chosen only to price in the actual currency that I trade in, in this case, Euros.
But still, shouldn't you make the effort because the US is such a large market?
I am a photographer who happens to run my own very small little e-commerce site. Large online retailers such as Amazon generally price in the currency that they trade in. Amazon US only prices in dollars. Amazon Germany only prices in Euros. While Amazon UK does provide prices in Euro and Sterling, they can do this because they are large enough to have their own currency converter in partnership with major credit cards. And this is only done at checkout.
It is unrealistic to expect a tiny online store to trade in, or even provide prices in different currencies when some large online corporations don't even do this.
Does this mean that I can't purchase from your store if I live in the USA?
No, of course not. While I'm sure this seems obvious to many, I have received questions about this, so let me explain if you're confused. Your credit card provider or PayPal will convert the euro to your local currency at the time of purchase. You don't need a "Euro account" or "Euro credit card".
How will I know how much it will cost me?
The euro/dollar exchange rate is generally around the $1 = €0.8 mark. It fluctuates daily of course, but over the past year or so, it's been within the rage of $1 = €0.8 to €0.9. For example, my €5 eBooks would be about $6 based on the current exchange rate. (However, the actual price would be more like $4.95 because if you're purchasing from the united states you won't be charged vat)
To put it another way, €1 is currently about $1.20 (based on the exchange rate at the time of writing)
Because most of the products in my store are fairly low, the difference is never going to be that large anyway, unless they're a major currency shift occurs.
There are numerous online currency checkers you can use, and numerous iPhone and iPad apps. The most popular one is XE.com